Unless they ask a dentist for a recommendation, most people make their choice of toothpaste based on what the product claims it does best.
Recent years has seen a growth in toothpastes promising to protect enamel due to a increased in enamel erosion and dentin hypersensitivity. It sounds logical but recent studies have shown that the promises being made to your teeth are far from being kept.
To prevent enamel erosion and hypersensitivity:
– Ask your dentist about an appropriate toothpaste
– Cut sugary and acidic foods and drinks from your diet as they harm tooth enamel
– Don’t brush too aggressively as that will also harm enamel.
“Dental erosion is multifactorial. It has to do with brushing, and above all, with diet.”
Read more about the studies and the results here https://www.sciencedaily.com/releases/2018/03/180313152118.htm